Active shooters present a challenge for retailers to provide a safe, welcoming environment. | Market Watch

Multiple retail mass shootings spark security conversations among executives.

The deadly shooting El Paso, Texas experienced last week, and several threatening events since, have left many retailers re-examining their crisis protocols. Retailers face a challenging situation when it comes to active shooter prevention: they want an open, welcoming atmosphere that attracts customers but that must be balanced with systems and procedures that protect those very same customers.

Jason Porter, Vice President of Operations, discussed these challenges recently with MarketWatch and detailed active shooter prevention steps retailers should consider for active shooter situations.

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